The achievement of the basic and constant goal of the company which is DEVELOPMENT passes largely through the creation of new innovative products which can offer a competitive advantage in DEMIRTZOGLOU SA increasing its market share and therefore improving its financial results. In order to achieve its objective DEMIRTZOGLOU SA systematically invests in RESEARCH, the results of which pave the road leading potentially to INNOVATION.

The R&D department of the company is responsible for the development of new products and technologies which occur after systematic research (industrial research and experimental development) in certain fields of interest for the company. Furthermore, in cooperation with research institutions and universities both in Greece and abroad, the R&D department of DEMIRTZOGLOU SA conducts basic research designed to generate new knowledge on scientific and technological areas of interest to the company today or in the future.

The funding of the research programs carried out by DEMIRTZOGLOU SA is based primarily on equity derived from its annual budget. An additional source of funding for research projects of the company is also the subsidies received by the Greek State and the European Union in the framework of the participation of DEMIRTZOGLOU SA in research projects conducted in partnership with Research organizations, Universities and other companies with a common vision and orientation.